Reimagining the World of Health
Who is First Coast Service Options?

As our name suggests, we are headquartered on Florida’s beautiful first coast. For the past five decades, we’ve been doing the right things, the right way to support health care providers participating in the Federal Medicare program and the beneficiaries they serve. We are committed to conducting business with integrity and operational excellence while continuously improving our organization and business processes and ensuring fiscal responsibility in service to our customers.

First Coast Service Options serves a diverse provider community comprised of health care facilities and professionals with different interests due to geographic location, specialty or language preference. One of the most important facets of First Coast’s reputation is its strong dedication to customer service as well as its commitment to continuous quality improvement. First Coast’s customer-first initiative has resulted in consistently higher levels of customer satisfaction as well as official recognition from the Centers for Medicare & Medicaid Services (CMS).

As the health care landscape changes, we are here to change with it. We are focused on innovation and opportunities to improve our health care system including improved access for those that need it and quality in the care they receive, making it more cost efficient, so it continues to thrive in the future. We can talk more about the millions of people we serve and the billions of dollars we protect, but it’s our passion that sets us apart.

Who is GuideWell?

Through our family of forward-thinking companies, GuideWell touches the lives of more than 27 million health care consumers across 34 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. With more than 12,000 employees across the nation, we are improving the cost, quality and access of health care for our customers by applying our broad industry experience to reimagine and reshape the future of health. In this spirit, we collaborate with, support and create health companies with a broad range of health-related products and services that are integral and useful to today's health care consumer.

GuideWell’s Family of Companies

Florida’s Blue Cross and Blue Shield company, provides innovative health solutions and insurance plans to the people of Florida. Florida Blue has served Floridians since 1944 offering an array of health and wellness products and services to fit their individual needs.
Be Innovation
GuideWell Connect, and its subsidiary Onlife Health, provide health plans a better way to engage consumers and improve outcomes with an array of solutions designed to connect with and influence people at important points throughout their health care journey.
Exchange Knowledge
A portfolio of clinical delivery organizations located throughout Florida including Diagnostic Clinic Medical Group, Florida Health Care Plans and GuideWell Emergency Doctors.
Health and Wellness
A provider of administrative and claims processing services to federal and state health care programs. Parent company of First Coast Service Options, Inc. and Novitas Solutions, Inc.
A leading health care services company providing in-home medical care by mobile providers, prospective risk adjustment assessments with care gap closure and retrospective risk services.